[{"data":1,"prerenderedAt":793},["ShallowReactive",2],{"article-en-resources_en-webcast-analytics-reporting":3},{"id":4,"title":5,"author":6,"body":7,"category":741,"cta":742,"description":774,"documentId":775,"extension":776,"featured":777,"image":778,"keywords":779,"locales":780,"meta":782,"metaTitle":783,"navigation":784,"path":785,"published":784,"publishedAt":786,"rawbody":787,"readingTime":788,"seo":789,"stem":781,"subtitle":790,"tags":779,"updatedAt":791,"__hash__":792},"resources_en\u002Fwebcast-analytics-reporting.md","Webcast Analytics: Understanding What Your Event Actually Achieved","Tim Adelmann",{"type":8,"value":9,"toc":702},"minimark",[10,18,21,24,29,32,35,38,48,52,59,70,75,78,85,145,148,155,159,162,168,171,184,191,195,198,204,210,236,239,243,249,252,263,271,275,278,282,288,291,325,328,336,340,347,353,356,365,369,376,382,476,479,483,486,490,493,497,503,506,520,523,531,535,541,548,555,559,565,568,571,579,583,587,590,594,597,601,604,608,611,624,628,631,634,641,645,649,652,656,659,663,666,670,676,680,683,687,690,694],[11,12,13,14],"p",{},"Your webcast is done. The technology held up, the speakers delivered, the chat was active. And then comes the question from your leadership team: ",[15,16,17],"em",{},"\"How many people were actually watching? And what did this event achieve?\"",[11,19,20],{},"With a generic webinar platform, you're stuck at this point. A participant count, maybe a screenshot of the chat. That's it. MEETYOO Show answers this question with a complete analytics report — live and on-demand, per person, with all engagement data in a single view.",[11,22,23],{},"This guide shows you exactly what the reporting contains, how to interpret it, and what decisions you can make with it.",[25,26,28],"h2",{"id":27},"why-standard-metrics-arent-enough","Why standard metrics aren't enough",[11,30,31],{},"Most webinar software tells you how many people were logged in. Full stop. For an honest evaluation of your event, that's useless.",[11,33,34],{},"Was someone truly engaged — or did they just have the tab open while answering emails? Did they watch live, or two weeks later on-demand? Did they download the slides, participate in a poll, ask a question? All of this typically remains invisible.",[11,36,37],{},"That's not just frustrating. It's a strategic problem: without honest data, you can't decide which format to choose next time, which content resonates, and which leads are actually worth following up.",[39,40,41],"callout",{},[11,42,43,47],{},[44,45,46],"strong",{},"The goal of MEETYOO Analytics:"," Every data point you need to make your next webcast better — in one place, without CSV-export chaos.",[25,49,51],{"id":50},"the-general-tab-the-health-check-of-your-event","The General tab: the health check of your event",[11,53,54,55,58],{},"The reporting area is found in the left menu under ",[44,56,57],{},"Analytics",". You can set the time range and a reference period for comparison — useful when you run events regularly and want to track trends over time.",[11,60,61,62,65,66,69],{},"The reporting is split into two tabs: ",[44,63,64],{},"General"," and ",[44,67,68],{},"Audience",". Let's start with the overview.",[71,72,74],"h3",{"id":73},"the-four-core-kpis","The four core KPIs",[11,76,77],{},"At the top you'll see four key metrics — your first snapshot:",[11,79,80],{},[81,82],"img",{"alt":83,"src":84},"MEETYOO Analytics: Overview with KPIs, live viewer chart and attendance donut","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_03_thumbnail_02_45_a425470811.jpg",[86,87,88,101],"table",{},[89,90,91],"thead",{},[92,93,94,98],"tr",{},[95,96,97],"th",{},"KPI",[95,99,100],{},"What it means",[102,103,104,115,125,135],"tbody",{},[92,105,106,112],{},[107,108,109],"td",{},[44,110,111],{},"Registered Viewers",[107,113,114],{},"All registered participants — your total target audience",[92,116,117,122],{},[107,118,119],{},[44,120,121],{},"Live Viewers",[107,123,124],{},"Who was actually watching live",[92,126,127,132],{},[107,128,129],{},[44,130,131],{},"Live Time",[107,133,134],{},"How long you were on air",[92,136,137,142],{},[107,138,139],{},[44,140,141],{},"Accumulated Live Duration",[107,143,144],{},"Combined viewing time across all viewers",[11,146,147],{},"The fourth metric is particularly valuable: it adds up the viewing time of every single participant. If 1,000 people watch for 90 minutes, that's 1,500 hours of generated attention. That is the true reach value of your event — not the headline participant count.",[11,149,150,151,154],{},"In the example from the video: ",[44,152,153],{},"50 days"," of accumulated attention for a 90-minute product launch. That shows what was actually consumed.",[71,156,158],{"id":157},"users-over-time-when-was-your-audience-really-paying-attention","Users over time: when was your audience really paying attention?",[11,160,161],{},"The line chart below shows concurrent viewer numbers during the livestream — resolved to the minute.",[11,163,164],{},[81,165],{"alt":166,"src":167},"MEETYOO Analytics: Live viewer curve with hover tooltip and attendance charts","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_05_thumbnail_03_90_f8ff4c483a.jpg",[11,169,170],{},"You can immediately see:",[172,173,174,178,181],"ul",{},[175,176,177],"li",{},"When the first viewers logged in (ramp-up)",[175,179,180],{},"Whether there were drop-offs — lunch break? A weak content block?",[175,182,183],{},"How the audience tailed off towards the end",[11,185,186,187,190],{},"You can also overlay how many viewers had the ",[44,188,189],{},"tab hidden"," — physically present but not actively watching. That separates genuine engagement from background noise.",[71,192,194],{"id":193},"live-attendance-and-what-viewers-watched","Live attendance and \"What viewers watched\"",[11,196,197],{},"Two donut charts alongside provide an important drill-down:",[11,199,200,203],{},[44,201,202],{},"Live attendance"," shows how many registered participants actually joined live — and how many never showed up at all.",[11,205,206,209],{},[44,207,208],{},"What viewers watched"," breaks down how participants consumed the content:",[172,211,212,218,224,230],{},[175,213,214,217],{},[44,215,216],{},"Live only"," — attended the livestream only",[175,219,220,223],{},[44,221,222],{},"On-demand only"," — watched the recording later",[175,225,226,229],{},[44,227,228],{},"Both"," — attended live and then rewatched on-demand",[175,231,232,235],{},[44,233,234],{},"No View"," — registered but never logged in",[11,237,238],{},"This segmentation is gold for your follow-up: the \"No View\" group needs a completely different re-engagement approach than someone who watched the event twice.",[71,240,242],{"id":241},"unique-viewers-by-device-sessions-by-device","Unique viewers by device & sessions by device",[11,244,245],{},[81,246],{"alt":247,"src":248},"MEETYOO Analytics: Device breakdown with unique viewers and sessions by desktop, tablet and mobile","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_07_thumbnail_04_125_cbc042092e.jpg",[11,250,251],{},"Desktop dominates at B2B events — confirmed by the screenshot above: 579 desktop users, 319 mobile, 100 tablet.",[11,253,254,255,258,259,262],{},"Important: ",[15,256,257],{},"sessions"," is not the same as ",[15,260,261],{},"unique viewers",". One person can generate multiple sessions if they watched live and then opened the on-demand recording separately. This also explains the \"Both\" value in the previous chart.",[39,264,265],{},[11,266,267,270],{},[44,268,269],{},"Pro tip:"," If you see a high volume of mobile sessions, check your slides and UI for readability on small screens. A high mobile share isn't a problem — unreadable content on mobile is.",[25,272,274],{"id":273},"the-audience-tab-who-exactly-was-there","The Audience tab: who exactly was there?",[11,276,277],{},"Switch to the second tab and you leave the bird's-eye view behind. Now it's about every individual person.",[71,279,281],{"id":280},"the-participant-list","The participant list",[11,283,284],{},[81,285],{"alt":286,"src":287},"MEETYOO Analytics: Audience tab with full participant list and custom properties donut charts","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_09_thumbnail_05_185_c2fddce1e7.jpg",[11,289,290],{},"For every participant you can see:",[172,292,293,299,304,309,314,319],{},[175,294,295,298],{},[44,296,297],{},"Display name & email"," (username)",[175,300,301],{},[44,302,303],{},"Registration date",[175,305,306],{},[44,307,308],{},"Live viewing time",[175,310,311],{},[44,312,313],{},"On-demand viewing time",[175,315,316],{},[44,317,318],{},"Total connection time",[175,320,321,324],{},[44,322,323],{},"Attendance status"," (Live, On-demand, Both, No View)",[11,326,327],{},"The table is searchable, sortable and fully exportable — including email addresses. This is your foundation for personalised follow-up.",[39,329,330],{},[11,331,332,335],{},[44,333,334],{},"Use case:"," You see that 160 people registered but never logged in. Segment this group in your marketing automation and send them a personalised \"You missed it\" reminder with the on-demand link.",[71,337,339],{"id":338},"custom-properties-who-is-your-audience-really","Custom properties: who is your audience, really?",[11,341,342,343,346],{},"Below the participant list you'll find the ",[44,344,345],{},"Custom Properties"," — all the additional fields you set up in the registration form.",[11,348,349],{},[81,350],{"alt":351,"src":352},"MEETYOO Analytics: Custom properties as donut charts — registrations by company, department and country","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_11_thumbnail_06_215_f060a093f9.jpg",[11,354,355],{},"In the example: \"Registrations by company\", \"by department\" and \"by country\". Every field that can be meaningfully visualised as a chart — i.e. not every person has a unique value — appears automatically as a donut chart.",[11,357,358,359,364],{},"This is the direct connection between your ",[360,361,363],"a",{"href":362},"\u002Fresources\u002Faccess-modes","registration strategy"," and your reporting: whatever you ask for in the registration form shows up here as analysable audience segments. Ask for department, company size or region — and you'll know exactly who you reached.",[71,366,368],{"id":367},"engagement-summary-the-complete-picture-of-interaction","Engagement summary: the complete picture of interaction",[11,370,371,372,375],{},"Further down you'll find the ",[44,373,374],{},"Engagement Summary"," — a compact overview of everything your audience actively did:",[11,377,378],{},[81,379],{"alt":380,"src":381},"MEETYOO Analytics: Engagement summary with polls, announcements, resource downloads, Q&A questions, poll responses, chat messages and survey responses","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_13_thumbnail_07_245_69bb54d441.jpg",[86,383,384,394],{},[89,385,386],{},[92,387,388,391],{},[95,389,390],{},"Metric",[95,392,393],{},"What it shows",[102,395,396,406,416,426,436,446,456,466],{},[92,397,398,403],{},[107,399,400],{},[44,401,402],{},"Polls",[107,404,405],{},"How many polls ran during the event",[92,407,408,413],{},[107,409,410],{},[44,411,412],{},"Announcements",[107,414,415],{},"How many announcements you sent",[92,417,418,423],{},[107,419,420],{},[44,421,422],{},"Resource Downloads",[107,424,425],{},"How often handouts or links were clicked",[92,427,428,433],{},[107,429,430],{},[44,431,432],{},"Surveys",[107,434,435],{},"How many feedback forms were active",[92,437,438,443],{},[107,439,440],{},[44,441,442],{},"Total Q&A Questions",[107,444,445],{},"All questions submitted",[92,447,448,453],{},[107,449,450],{},[44,451,452],{},"Total Poll Responses",[107,454,455],{},"Sum of all poll votes",[92,457,458,463],{},[107,459,460],{},[44,461,462],{},"Total Chat Messages",[107,464,465],{},"Overall chat activity",[92,467,468,473],{},[107,469,470],{},[44,471,472],{},"Total Survey Responses",[107,474,475],{},"How many participants completed the feedback form",[11,477,478],{},"In the example: 3 polls, 5 announcements, 203 resource downloads, 3 surveys — with 2,289 poll responses, 80 chat messages and 1,054 survey responses from 1,386 registered participants. These are clear engagement benchmarks for future events.",[25,480,482],{"id":481},"chat-qa-and-polls-in-detail","Chat, Q&A and polls in detail",[11,484,485],{},"The Audience tab contains complete raw-data tables for every type of interaction below the summary.",[71,487,489],{"id":488},"chat-messages","Chat messages",[11,491,492],{},"All public chat messages with sender, content and timestamp — searchable and exportable. Useful for analysing sentiment and recurring topics.",[71,494,496],{"id":495},"qa-questions","Q&A questions",[11,498,499],{},[81,500],{"alt":501,"src":502},"MEETYOO Analytics: Q&A table with questions, status \"Open\" and \"Answered by text\" plus upvote counts","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_15_thumbnail_08_310_111ccd7c50.jpg",[11,504,505],{},"For every question you can see:",[172,507,508,511,514,517],{},[175,509,510],{},"Who asked it",[175,512,513],{},"Timestamp",[175,515,516],{},"Status (Open, Answered by text, etc.)",[175,518,519],{},"Number of upvotes",[11,521,522],{},"An unanswered question with many upvotes is a direct signal: this topic matters to your audience. Follow-up email, blog post, next webcast topic — the data shows you what's in demand.",[11,524,525,526,530],{},"You can export the full question list and use it directly for post-event follow-up. Open questions with the asker's contact details are your starting point for personalised outreach. More on how to use engagement features strategically in the ",[360,527,529],{"href":528},"\u002Fengagement","engagement features overview",".",[71,532,534],{"id":533},"poll-results","Poll results",[11,536,537],{},[81,538],{"alt":539,"src":540},"MEETYOO Analytics: Poll raw data table with individual responses and automatic donut charts per question","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_17_thumbnail_09_345_c7ee0bafce.jpg",[11,542,543,544,547],{},"The poll table shows how each individual participant voted. Below it, ",[44,545,546],{},"donut charts per question"," appear automatically — an immediately readable visualisation of the results.",[11,549,550,551,530],{},"In the example: \"How relevant was today's topic for your work?\" → 320 \"Very relevant\", 256 \"Somewhat relevant\". That's direct audience feedback on content relevance. For a step-by-step guide on creating and running live polls effectively, see ",[360,552,554],{"href":553},"\u002Fresources\u002Flive-poll-webcast","Creating and successfully using live polls in your webcast",[71,556,558],{"id":557},"survey-results","Survey results",[11,560,561],{},[81,562],{"alt":563,"src":564},"MEETYOO Analytics: Survey table with individual answers and automatically generated charts for closed questions","\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_01_thumbnail_01_363_bcdea282b6.jpg",[11,566,567],{},"For closed questions (scale ratings, yes\u002Fno, multiple choice), charts are generated automatically. For open free-text fields there's no chart — download the CSV and analyse those separately.",[11,569,570],{},"That's the MEETYOO approach: where visualisation makes sense, it happens automatically. Where raw data is better, you get the export.",[39,572,573],{},[11,574,575,578],{},[44,576,577],{},"For NPS fans:"," Use a survey with a \"How likely are you to recommend this event?\" question on a 1–10 scale. The reporting shows the response distribution immediately as a chart — your event NPS in real time.",[25,580,582],{"id":581},"what-to-do-with-this-data-concrete-use-cases","What to do with this data — concrete use cases",[71,584,586],{"id":585},"use-case-1-lead-qualification-after-the-event","Use case 1: Lead qualification after the event",[11,588,589],{},"Export the audience list. Filter for \"Live\" viewers with more than 30 minutes of viewing time who submitted at least one poll response. These are your hot leads — they were genuinely present and actively engaged. Hand this list to your sales team with context: what questions did they ask? What did they write in the chat?",[71,591,593],{"id":592},"use-case-2-content-optimisation-for-the-next-event","Use case 2: Content optimisation for the next event",[11,595,596],{},"Look at the \"Users over time\" curve. If you see a sharp drop at minute 40, that block was too long, too dry or too technical. Shorten it next time or replace it with a poll break.",[71,598,600],{"id":599},"use-case-3-geographic-expansion-intelligence","Use case 3: Geographic expansion intelligence",[11,602,603],{},"The custom properties charts show you which countries and companies your audience came from. If 30% are from DACH but 20% unexpectedly from the Netherlands, you know: there's untapped potential you haven't actively targeted yet.",[71,605,607],{"id":606},"use-case-4-on-demand-optimisation","Use case 4: On-demand optimisation",[11,609,610],{},"When on-demand numbers exceed live numbers, your recording has strategic value. Invest in chapter markers, a strong thumbnail and a clear description — because the on-demand audience keeps growing long after the live event ends.",[39,612,613],{},[11,614,615,618,619,623],{},[44,616,617],{},"Content ROI in numbers:"," With MEETYOO's integrated ",[360,620,622],{"href":621},"\u002Fai-features","AI features",", a 90-minute webcast automatically becomes an on-demand asset with chapters, a transcript and a search function. The reporting data then shows you who used that asset and how intensively.",[25,625,627],{"id":626},"no-data-chaos-everything-in-one-place","No data chaos: everything in one place",[11,629,630],{},"A common problem after events: data is scattered across three tools. Participant list in the CRM, chat export from the webinar tool, survey results in a separate form tool. That costs time and means analysis simply doesn't happen.",[11,632,633],{},"MEETYOO Show consolidates all event data into one report. No manual merging. Every table is individually exportable — but always from the same source, consistent and complete.",[11,635,636,637,640],{},"That's the difference between a meeting tool that happens to record, and a platform built for ",[44,638,639],{},"decisive moments"," in enterprise communication.",[25,642,644],{"id":643},"faq","FAQ",[71,646,648],{"id":647},"when-is-the-reporting-available-after-an-event","When is the reporting available after an event?",[11,650,651],{},"The analytics dashboard updates in real time. You can already see the live viewer curve during the livestream. Complete engagement data (polls, surveys, Q&A) is available immediately after the event ends.",[71,653,655],{"id":654},"can-i-share-the-reporting-with-colleagues","Can I share the reporting with colleagues?",[11,657,658],{},"You can export every data table as a CSV. For collaborative access, we recommend inviting team members as event admins so they can work directly in the dashboard.",[71,660,662],{"id":661},"how-long-is-the-analytics-data-stored","How long is the analytics data stored?",[11,664,665],{},"MEETYOO stores your event data in GDPR-compliant EU data centres. Availability depends on your contract model — enterprise customers can negotiate individual archiving periods.",[71,667,669],{"id":668},"what-are-custom-properties-and-how-do-i-set-them-up","What are custom properties and how do I set them up?",[11,671,672,673,530],{},"Custom properties are additional fields you define in the registration form — for example company, department or country. They appear in reporting automatically as donut charts when the data is meaningfully aggregable. Set them up under Event Configuration > Access. More in the article ",[360,674,675],{"href":362},"Webcast registration & access strategies",[71,677,679],{"id":678},"can-i-see-which-qa-questions-received-the-most-upvotes","Can I see which Q&A questions received the most upvotes?",[11,681,682],{},"Yes. The Q&A table shows the upvote count for every question. Sort by upvotes and you immediately see which topics your audience cared about most.",[71,684,686],{"id":685},"is-there-a-way-to-send-reports-automatically","Is there a way to send reports automatically?",[11,688,689],{},"Exports are currently manual. The dashboard itself is accessible at any time, and all exportable data can be fed into common CRM and marketing automation tools.",[71,691,693],{"id":692},"whats-the-difference-between-polls-and-surveys-in-the-reporting","What's the difference between polls and surveys in the reporting?",[11,695,696,698,699,701],{},[44,697,402],{}," are live votes during the event (single-choice, immediate result). ",[44,700,432],{}," are feedback forms — typically at the end of the event — with multiple questions, including free text. In the reporting both are shown separately, with their own tables and charts.",{"title":703,"searchDepth":704,"depth":704,"links":705},"",2,[706,707,714,719,725,731,732],{"id":27,"depth":704,"text":28},{"id":50,"depth":704,"text":51,"children":708},[709,711,712,713],{"id":73,"depth":710,"text":74},3,{"id":157,"depth":710,"text":158},{"id":193,"depth":710,"text":194},{"id":241,"depth":710,"text":242},{"id":273,"depth":704,"text":274,"children":715},[716,717,718],{"id":280,"depth":710,"text":281},{"id":338,"depth":710,"text":339},{"id":367,"depth":710,"text":368},{"id":481,"depth":704,"text":482,"children":720},[721,722,723,724],{"id":488,"depth":710,"text":489},{"id":495,"depth":710,"text":496},{"id":533,"depth":710,"text":534},{"id":557,"depth":710,"text":558},{"id":581,"depth":704,"text":582,"children":726},[727,728,729,730],{"id":585,"depth":710,"text":586},{"id":592,"depth":710,"text":593},{"id":599,"depth":710,"text":600},{"id":606,"depth":710,"text":607},{"id":626,"depth":704,"text":627},{"id":643,"depth":704,"text":644,"children":733},[734,735,736,737,738,739,740],{"id":647,"depth":710,"text":648},{"id":654,"depth":710,"text":655},{"id":661,"depth":710,"text":662},{"id":668,"depth":710,"text":669},{"id":678,"depth":710,"text":679},{"id":685,"depth":710,"text":686},{"id":692,"depth":710,"text":693},"Getting Started",[743,747,751],{"type":744,"label":745,"buttonLabel":746},"try-cta","Start free with MEETYOO Show — Analytics included, no time limit","Start for free",{"type":748,"label":749,"buttonLabel":750},"request-demo-cta","See MEETYOO Analytics in action — book a personal demo","Book a demo",{"type":752,"label":753,"referencedArticles":754},"referenced-articles","Understand your data sources & optimise engagement",[755,761,767],{"title":756,"subtitle":757,"category":741,"readingTime":758,"slug":759,"image":760},"Creating and Successfully Using Live Polls in Your Webcast: Your Guide","Boost your audience engagement with real-time interactive surveys.",4,"live-poll-webcast","\u002Fuploads\u002Fmedium_live_poll_webcast_header_b83b8a91cb.png",{"title":762,"subtitle":763,"category":741,"readingTime":764,"slug":765,"image":766},"How to Make Your Webcast Interactive: 6 Strategies for Maximum Engagement","End the silence in your digital room: Boost audience interaction in your B2B webcasts using live polls, Q&As, and clever icebreakers.",7,"viewer-engagement","\u002Fuploads\u002Fmedium_a_shot_of_people_raising_their_hands_The_shot_onl_2025_09_26_94cb3ed2a5.png",{"title":768,"subtitle":769,"category":770,"readingTime":771,"slug":772,"image":773},"Webinar data in your CRM: sync webcast data to HubSpot, Salesforce and beyond","How to use MEETYOO's open API to sync webcast engagement data into HubSpot, Salesforce, Oracle Eloqua and more","Event Strategy",10,"webcast-crm-integration","\u002Fuploads\u002Fmedium_A_professional_marketing_manag_47882d63_e4356d9d5a.png","Stop guessing after your webcast. MEETYOO Analytics shows exactly who was live, for how long, what they clicked — and which leads are worth following up.","lngai38bcpwc322563bdcbqk","md",false,"\u002Fuploads\u002Fmedium_W_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_03_thumbnail_02_45_a425470811.jpg",null,{"de":781,"en":781},"webcast-analytics-reporting",{},"Webcast Analytics: Measure & Prove Your Event ROI",true,"\u002Fwebcast-analytics-reporting","2026-06-12","---\ndocumentId: \"lngai38bcpwc322563bdcbqk\"\nlocales:\n  de: \"webcast-analytics-reporting\"\n  en: \"webcast-analytics-reporting\"\ntitle: \"Webcast Analytics: Understanding What Your Event Actually Achieved\"\nmetaTitle: \"Webcast Analytics: Measure & Prove Your Event ROI\"\nsubtitle: \"The complete guide to MEETYOO reporting: KPIs, audience data, engagement analysis and how to turn numbers into decisions\"\ndescription: \"Stop guessing after your webcast. MEETYOO Analytics shows exactly who was live, for how long, what they clicked — and which leads are worth following up.\"\nauthor: \"Tim Adelmann\"\npublishedAt: \"2026-06-12\"\nupdatedAt: \"2026-07-06\"\ncategory: \"Getting Started\"\nreadingTime: 11\npublished: true\ncta:\n  - type: \"try-cta\"\n    label: \"Start free with MEETYOO Show — Analytics included, no time limit\"\n    buttonLabel: \"Start for free\"\n  - type: \"request-demo-cta\"\n    label: \"See MEETYOO Analytics in action — book a personal demo\"\n    buttonLabel: \"Book a demo\"\n  - type: \"referenced-articles\"\n    label: \"Understand your data sources & optimise engagement\"\n    referencedArticles:\n      - title: \"Creating and Successfully Using Live Polls in Your Webcast: Your Guide\"\n        subtitle: \"Boost your audience engagement with real-time interactive surveys.\"\n        category: \"Getting Started\"\n        readingTime: 4\n        slug: \"live-poll-webcast\"\n        image: \"\u002Fuploads\u002Fmedium_live_poll_webcast_header_b83b8a91cb.png\"\n      - title: \"How to Make Your Webcast Interactive: 6 Strategies for Maximum Engagement\"\n        subtitle: \"End the silence in your digital room: Boost audience interaction in your B2B webcasts using live polls, Q&As, and clever icebreakers.\"\n        category: \"Getting Started\"\n        readingTime: 7\n        slug: \"viewer-engagement\"\n        image: \"\u002Fuploads\u002Fmedium_a_shot_of_people_raising_their_hands_The_shot_onl_2025_09_26_94cb3ed2a5.png\"\n      - title: \"Webinar data in your CRM: sync webcast data to HubSpot, Salesforce and beyond\"\n        subtitle: \"How to use MEETYOO's open API to sync webcast engagement data into HubSpot, Salesforce, Oracle Eloqua and more\"\n        category: \"Event Strategy\"\n        readingTime: 10\n        slug: \"webcast-crm-integration\"\n        image: \"\u002Fuploads\u002Fmedium_A_professional_marketing_manag_47882d63_e4356d9d5a.png\"\nimage: \"\u002Fuploads\u002Fmedium_W_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_03_thumbnail_02_45_a425470811.jpg\"\n---\nYour webcast is done. The technology held up, the speakers delivered, the chat was active. And then comes the question from your leadership team: *\"How many people were actually watching? And what did this event achieve?\"*\n\nWith a generic webinar platform, you're stuck at this point. A participant count, maybe a screenshot of the chat. That's it. MEETYOO Show answers this question with a complete analytics report — live and on-demand, per person, with all engagement data in a single view.\n\nThis guide shows you exactly what the reporting contains, how to interpret it, and what decisions you can make with it.\n\n## Why standard metrics aren't enough\n\nMost webinar software tells you how many people were logged in. Full stop. For an honest evaluation of your event, that's useless.\n\nWas someone truly engaged — or did they just have the tab open while answering emails? Did they watch live, or two weeks later on-demand? Did they download the slides, participate in a poll, ask a question? All of this typically remains invisible.\n\nThat's not just frustrating. It's a strategic problem: without honest data, you can't decide which format to choose next time, which content resonates, and which leads are actually worth following up.\n\n:::callout\n**The goal of MEETYOO Analytics:** Every data point you need to make your next webcast better — in one place, without CSV-export chaos.\n:::\n\n## The General tab: the health check of your event\n\nThe reporting area is found in the left menu under **Analytics**. You can set the time range and a reference period for comparison — useful when you run events regularly and want to track trends over time.\n\nThe reporting is split into two tabs: **General** and **Audience**. Let's start with the overview.\n\n### The four core KPIs\n\nAt the top you'll see four key metrics — your first snapshot:\n\n![MEETYOO Analytics: Overview with KPIs, live viewer chart and attendance donut](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_03_thumbnail_02_45_a425470811.jpg)\n\n| KPI | What it means |\n|---|---|\n| **Registered Viewers** | All registered participants — your total target audience |\n| **Live Viewers** | Who was actually watching live |\n| **Live Time** | How long you were on air |\n| **Accumulated Live Duration** | Combined viewing time across all viewers |\n\nThe fourth metric is particularly valuable: it adds up the viewing time of every single participant. If 1,000 people watch for 90 minutes, that's 1,500 hours of generated attention. That is the true reach value of your event — not the headline participant count.\n\nIn the example from the video: **50 days** of accumulated attention for a 90-minute product launch. That shows what was actually consumed.\n\n### Users over time: when was your audience really paying attention?\n\nThe line chart below shows concurrent viewer numbers during the livestream — resolved to the minute.\n\n![MEETYOO Analytics: Live viewer curve with hover tooltip and attendance charts](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_05_thumbnail_03_90_f8ff4c483a.jpg)\n\nYou can immediately see:\n- When the first viewers logged in (ramp-up)\n- Whether there were drop-offs — lunch break? A weak content block?\n- How the audience tailed off towards the end\n\nYou can also overlay how many viewers had the **tab hidden** — physically present but not actively watching. That separates genuine engagement from background noise.\n\n### Live attendance and \"What viewers watched\"\n\nTwo donut charts alongside provide an important drill-down:\n\n**Live attendance** shows how many registered participants actually joined live — and how many never showed up at all.\n\n**What viewers watched** breaks down how participants consumed the content:\n\n- **Live only** — attended the livestream only\n- **On-demand only** — watched the recording later\n- **Both** — attended live and then rewatched on-demand\n- **No View** — registered but never logged in\n\nThis segmentation is gold for your follow-up: the \"No View\" group needs a completely different re-engagement approach than someone who watched the event twice.\n\n### Unique viewers by device & sessions by device\n\n![MEETYOO Analytics: Device breakdown with unique viewers and sessions by desktop, tablet and mobile](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_07_thumbnail_04_125_cbc042092e.jpg)\n\nDesktop dominates at B2B events — confirmed by the screenshot above: 579 desktop users, 319 mobile, 100 tablet.\n\nImportant: *sessions* is not the same as *unique viewers*. One person can generate multiple sessions if they watched live and then opened the on-demand recording separately. This also explains the \"Both\" value in the previous chart.\n\n:::callout\n**Pro tip:** If you see a high volume of mobile sessions, check your slides and UI for readability on small screens. A high mobile share isn't a problem — unreadable content on mobile is.\n:::\n\n## The Audience tab: who exactly was there?\n\nSwitch to the second tab and you leave the bird's-eye view behind. Now it's about every individual person.\n\n### The participant list\n\n![MEETYOO Analytics: Audience tab with full participant list and custom properties donut charts](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_09_thumbnail_05_185_c2fddce1e7.jpg)\n\nFor every participant you can see:\n- **Display name & email** (username)\n- **Registration date**\n- **Live viewing time**\n- **On-demand viewing time**\n- **Total connection time**\n- **Attendance status** (Live, On-demand, Both, No View)\n\nThe table is searchable, sortable and fully exportable — including email addresses. This is your foundation for personalised follow-up.\n\n:::callout\n**Use case:** You see that 160 people registered but never logged in. Segment this group in your marketing automation and send them a personalised \"You missed it\" reminder with the on-demand link.\n:::\n\n### Custom properties: who is your audience, really?\n\nBelow the participant list you'll find the **Custom Properties** — all the additional fields you set up in the registration form.\n\n![MEETYOO Analytics: Custom properties as donut charts — registrations by company, department and country](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_11_thumbnail_06_215_f060a093f9.jpg)\n\nIn the example: \"Registrations by company\", \"by department\" and \"by country\". Every field that can be meaningfully visualised as a chart — i.e. not every person has a unique value — appears automatically as a donut chart.\n\nThis is the direct connection between your [registration strategy](\u002Fresources\u002Faccess-modes) and your reporting: whatever you ask for in the registration form shows up here as analysable audience segments. Ask for department, company size or region — and you'll know exactly who you reached.\n\n### Engagement summary: the complete picture of interaction\n\nFurther down you'll find the **Engagement Summary** — a compact overview of everything your audience actively did:\n\n![MEETYOO Analytics: Engagement summary with polls, announcements, resource downloads, Q&A questions, poll responses, chat messages and survey responses](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_13_thumbnail_07_245_69bb54d441.jpg)\n\n| Metric | What it shows |\n|---|---|\n| **Polls** | How many polls ran during the event |\n| **Announcements** | How many announcements you sent |\n| **Resource Downloads** | How often handouts or links were clicked |\n| **Surveys** | How many feedback forms were active |\n| **Total Q&A Questions** | All questions submitted |\n| **Total Poll Responses** | Sum of all poll votes |\n| **Total Chat Messages** | Overall chat activity |\n| **Total Survey Responses** | How many participants completed the feedback form |\n\nIn the example: 3 polls, 5 announcements, 203 resource downloads, 3 surveys — with 2,289 poll responses, 80 chat messages and 1,054 survey responses from 1,386 registered participants. These are clear engagement benchmarks for future events.\n\n## Chat, Q&A and polls in detail\n\nThe Audience tab contains complete raw-data tables for every type of interaction below the summary.\n\n### Chat messages\n\nAll public chat messages with sender, content and timestamp — searchable and exportable. Useful for analysing sentiment and recurring topics.\n\n### Q&A questions\n\n![MEETYOO Analytics: Q&A table with questions, status \"Open\" and \"Answered by text\" plus upvote counts](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_15_thumbnail_08_310_111ccd7c50.jpg)\n\nFor every question you can see:\n- Who asked it\n- Timestamp\n- Status (Open, Answered by text, etc.)\n- Number of upvotes\n\nAn unanswered question with many upvotes is a direct signal: this topic matters to your audience. Follow-up email, blog post, next webcast topic — the data shows you what's in demand.\n\nYou can export the full question list and use it directly for post-event follow-up. Open questions with the asker's contact details are your starting point for personalised outreach. More on how to use engagement features strategically in the [engagement features overview](\u002Fengagement).\n\n### Poll results\n\n![MEETYOO Analytics: Poll raw data table with individual responses and automatic donut charts per question](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_17_thumbnail_09_345_c7ee0bafce.jpg)\n\nThe poll table shows how each individual participant voted. Below it, **donut charts per question** appear automatically — an immediately readable visualisation of the results.\n\nIn the example: \"How relevant was today's topic for your work?\" → 320 \"Very relevant\", 256 \"Somewhat relevant\". That's direct audience feedback on content relevance. For a step-by-step guide on creating and running live polls effectively, see [Creating and successfully using live polls in your webcast](\u002Fresources\u002Flive-poll-webcast).\n\n### Survey results\n\n![MEETYOO Analytics: Survey table with individual answers and automatically generated charts for closed questions](\u002Fuploads\u002FW_Bs_Nwv_Y3_ST_Vv_5960f955_fac6_4d47_ae10_ed33bfc97b1a_01_thumbnail_01_363_bcdea282b6.jpg)\n\nFor closed questions (scale ratings, yes\u002Fno, multiple choice), charts are generated automatically. For open free-text fields there's no chart — download the CSV and analyse those separately.\n\nThat's the MEETYOO approach: where visualisation makes sense, it happens automatically. Where raw data is better, you get the export.\n\n:::callout\n**For NPS fans:** Use a survey with a \"How likely are you to recommend this event?\" question on a 1–10 scale. The reporting shows the response distribution immediately as a chart — your event NPS in real time.\n:::\n\n## What to do with this data — concrete use cases\n\n### Use case 1: Lead qualification after the event\n\nExport the audience list. Filter for \"Live\" viewers with more than 30 minutes of viewing time who submitted at least one poll response. These are your hot leads — they were genuinely present and actively engaged. Hand this list to your sales team with context: what questions did they ask? What did they write in the chat?\n\n### Use case 2: Content optimisation for the next event\n\nLook at the \"Users over time\" curve. If you see a sharp drop at minute 40, that block was too long, too dry or too technical. Shorten it next time or replace it with a poll break.\n\n### Use case 3: Geographic expansion intelligence\n\nThe custom properties charts show you which countries and companies your audience came from. If 30% are from DACH but 20% unexpectedly from the Netherlands, you know: there's untapped potential you haven't actively targeted yet.\n\n### Use case 4: On-demand optimisation\n\nWhen on-demand numbers exceed live numbers, your recording has strategic value. Invest in chapter markers, a strong thumbnail and a clear description — because the on-demand audience keeps growing long after the live event ends.\n\n:::callout\n**Content ROI in numbers:** With MEETYOO's integrated [AI features](\u002Fai-features), a 90-minute webcast automatically becomes an on-demand asset with chapters, a transcript and a search function. The reporting data then shows you who used that asset and how intensively.\n:::\n\n## No data chaos: everything in one place\n\nA common problem after events: data is scattered across three tools. Participant list in the CRM, chat export from the webinar tool, survey results in a separate form tool. That costs time and means analysis simply doesn't happen.\n\nMEETYOO Show consolidates all event data into one report. No manual merging. Every table is individually exportable — but always from the same source, consistent and complete.\n\nThat's the difference between a meeting tool that happens to record, and a platform built for **decisive moments** in enterprise communication.\n\n## FAQ\n\n### When is the reporting available after an event?\n\nThe analytics dashboard updates in real time. You can already see the live viewer curve during the livestream. Complete engagement data (polls, surveys, Q&A) is available immediately after the event ends.\n\n### Can I share the reporting with colleagues?\n\nYou can export every data table as a CSV. For collaborative access, we recommend inviting team members as event admins so they can work directly in the dashboard.\n\n### How long is the analytics data stored?\n\nMEETYOO stores your event data in GDPR-compliant EU data centres. Availability depends on your contract model — enterprise customers can negotiate individual archiving periods.\n\n### What are custom properties and how do I set them up?\n\nCustom properties are additional fields you define in the registration form — for example company, department or country. They appear in reporting automatically as donut charts when the data is meaningfully aggregable. Set them up under Event Configuration > Access. More in the article [Webcast registration & access strategies](\u002Fresources\u002Faccess-modes).\n\n### Can I see which Q&A questions received the most upvotes?\n\nYes. The Q&A table shows the upvote count for every question. Sort by upvotes and you immediately see which topics your audience cared about most.\n\n### Is there a way to send reports automatically?\n\nExports are currently manual. The dashboard itself is accessible at any time, and all exportable data can be fed into common CRM and marketing automation tools.\n\n### What's the difference between polls and surveys in the reporting?\n\n**Polls** are live votes during the event (single-choice, immediate result). **Surveys** are feedback forms — typically at the end of the event — with multiple questions, including free text. In the reporting both are shown separately, with their own tables and charts.",11,{"title":5,"description":774},"The complete guide to MEETYOO reporting: KPIs, audience data, engagement analysis and how to turn numbers into decisions","2026-07-06","09Kmu2y4uSpMoZHXf1SO6tRr9iG7JqNO9QfrRuprK_o",1783937287856]